Way back in the twentieth century Sartre famously declared: “Existence precedes essence.” You exist first, Sartre said, then you build a life. You are nothing more—or less—than the choices you make. As a condemned-to-be-free consumer in the Digital Age, I’ve discovered new ways of applying Sartre’s catchphrase.
Facebook precedes friendship
I’m not friends with someone unless we’re on the same page: Facebook. Before Mark Zuckerberg stole from those dopey twins and set the social media world on fire, people connected on a personal level. Facebook eliminates the need for genuine communication. And yet we’re socializing more than ever. Without accepting my friend request you’re just another stranger. Even if we’re twins.
Google precedes memory
Don’t know what I mean? Here let me Google that for you. Eons ago when elders passed down stories via word of mouth, memory played a vital role. Today our myths assume database form, milliseconds from our fingertips. It’s a far cry from oral history. But if you’re at work don’t Google anything with “oral” in it.
Twitter precedes mourning
People used to die in peace, away from cameras and smartphones—and smartphone cameras. Die today as a celebrity and the world will tweet its condolences. There are no private ceremonies anymore. Everyone’s an eloquent eulogist exalting your character in one-hundred-and-forty characters or less.
Instagram precedes eating
Enjoy your chicken enchiladas after capturing the essence of the dish in a shot creatively captioned: “Best lunch ever!”